Guides for artists.
The business behind the craft. Practical, lasting, and written peer to peer.
Marketing
Getting found, getting booked, and building a following that lasts.
Social Media Marketing for Tattoo Artists: The 2026 Playbook
Social media is still the front window of your tattoo studio, but the rules that built most followings between 2018 and 2022 aren't the ones that get you booked today. Here is the current playbook: how the algorithm works now, what to post, and how to turn followers into clients.
Tattoo Marketing Beyond Social Media: How to Get and Keep Clients
Social media is a window you rent. Tattoo marketing that lasts is built on the channels you own: word of mouth, Google, your website, repeat clients, and a mailing list. Together they turn a feast-or-famine calendar into a reliably full one.
Business & money
Pricing, getting started, and running the studio side well.
Admin & legal
The paperwork, registration, tax, and data rules you cannot skip.
Setting up as a tattoo artist in Germany
Learning to tattoo and setting up as a business are two different projects, and the second is pure German bureaucracy. The tax office, the health office, insurance, and your space, in a logical order.
The paperwork every tattoo artist needs
Paperwork is the least glamorous part of tattooing and the part most likely to save your livelihood. The forms every artist in Germany or the EU should have, what legally must be in them, and how long to keep them.
Health & safety
Hygiene, sterilisation, and the professional standard.
